Cross-Cultural Signature Tea

Signature tea, designed for your guests' culture.

For guests from Korea, China, Europe and the Middle East

We design signature teas that feel familiar to your guests — and unforgettable. Every blend is cross-cultural by design, for hotels, spas, resorts and lifestyle brands in Thailand and around the world.

See the Signature Guest Blend Designed to be remembered.
Toors signature tea, freshly brewed
Why It Matters

Familiar enough to try.
New enough to remember.

1

Your guests come from everywhere

An international guest list means many palates. A tea that delights one culture can feel strange to another — and guests rarely say so. They simply leave it.

2

Generic tea is forgettable

An off-the-shelf blend says nothing about your property, or about the people you're welcoming. A signature tea is a detail guests carry home.

3

Designed, not guessed

We start from who your guests are — what tastes like home to them, and what will surprise them — and build the blend around that.

That's the job a signature tea should do.

Our Cross-Cultural Method

A handshake note.
A Thai signature.

How every blend is designed

Handshake A familiar note your guests already love — so the first sip feels welcoming.
Signature A Thai note they've never quite tasted — so the blend is remembered.
4 layers Composed the way perfumers build scent — top, heart, floral bridge and base.
Tea leaves with morning dew
1
Top Note

First Impression

The aroma that greets you — bright, immediate, inviting.

Bergamot · Lemongrass
2
Heart Note

The Warmth Underneath

The body of the blend — what makes it feel rich and full.

Sweet Orange · Pandan
3
Floral Bridge

Where It Gets Interesting

The layer that adds depth — a twist you didn't expect.

Neroli · Rose · Butterfly Pea
4
Base Note

The Part That Lingers

The warm, grounding finish that stays with you after the cup is done.

Ginger · Cinnamon · Pepper

A familiar note — bergamot, rose, yuzu — is the handshake: something your guests recognise. A Thai note — lemongrass, pandan, butterfly pea, kaffir lime — is the signature: something they've never quite tasted before. Our layering method brings them together into one seamless cup. That's why a Toors blend feels both comforting and surprising.

The handshake changes with your guests.

Example directions. Every blend is designed for your own guest mix.

Korean guests

Handshake: citron, roasted grain

Signature: pandan

Chinese guests

Handshake: osmanthus, oolong

Signature: lemongrass

European & Australian guests

Handshake: bergamot, rose

Signature: butterfly pea

Middle Eastern guests

Handshake: cardamom, rose

Signature: kaffir lime

The Signature Guest Blend

One blend, designed
for your guests.

Our core package for hotels, spas, resorts, cafés and lifestyle brands: a signature tea built around your guest mix — exclusive to you, ready to serve, and supplied batch after batch.

What's included

  • 1A guest-culture brief: who stays with you, where they come from, and what they love to drink.
  • 2Blend directions built on our method — a handshake note for your main guest cultures and a Thai signature note.
  • 3A tasting round with samples, refined until it feels like yours.
  • 4A final recipe, exclusive to your brand.
  • 5A story card, serving guide and a first training session for your team.
  • 6A pilot batch, then scheduled recurring supply.

How it works

Design fee
A one-time fee, quoted after your guest-culture call.
Recurring supply
Priced per sachet or per kilo, by volume. A minimum order applies.
Exclusivity
Your recipe stays yours. We never sell it to anyone else.
Book a guest-culture call
Also From Toors

Around your
signature blend.

Add these to your Signature Guest Blend, or start with them while you decide.

01

The Toors Collection

Ready to serve from day one

Six blends, menu-ready. Serve our collection on your tea menu, in rooms or in your spa — or sell it in your retail corner while your signature blend is being designed.

02

Team Training & Tasting

For front-of-house, spa and F&B teams

Confidence in every cup. We teach your team each blend's story, how to brew it, and how to recommend it to guests from different cultures.

03

Wellness & Retreat Rituals

For spas, retreats and corporate wellness

A tea moment worth slowing down for. Calm, focus and pause — tea rituals designed for treatments, retreats and quiet spaces.

04

Full Brand Communication

With our sister studio, Alt Mean

From the leaf to the label. Packaging, brand identity and service design around your tea, created with Alt Mean, our brand experience design studio.

Proof

Tasted across cultures.
Same blend, every batch.

01

Sold out in Seoul

Toors sold out at Sawasdee Seoul 2026, a Thai festival of around 100,000 visitors, and was showcased at the Royal Thai Embassy residence in Seoul.

02

Hospitality partners who reorder

More than three years of repeat orders from hospitality partners in Phuket, serving international guests every day.

03

A trained palate

Every blend is designed by our founder, trained in sensory evaluation with the Specialty Coffee Association and in flavor creation at ISIPCA.

04

Consistent, every batch

Fixed recipes, Thai FDA-registered blends, and GMP partner factories, so your guests taste the same blend every time.

On the Road · Seoul 2026

Sold out
in Seoul.

Korean guests tasted our blends at Sawasdee Seoul 2026, Seoul's Thai festival, and we sold out. Toors was also showcased at the Royal Thai Embassy residence in Seoul.

  • Sell-outat Sawasdee Seoul 2026
  • ~100,000festival visitors
  • Embassyshowcase at the Royal Thai Embassy residence
Visitors tasting Toors at the Sawasdee Seoul 2026 booth
Sawasdee Seoul 2026
Toors tins and tasting cups at Sawasdee Seoul 2026
Korean visitors at the Toors booth, Sawasdee Seoul 2026
Toors founder at the Royal Thai Embassy residence in Seoul
Thai Embassy, Seoul
Guests tasting Toors blends at the Royal Thai Embassy residence, Seoul
They started with a conversation too.

From spas and golf clubs to cafés, restaurants and retail, every project begins with who the guests are.

The Toors Collection

Six blends.
Proof of the method.

Taste the method before you commission your own.

Each one pairs a familiar note with a Thai signature.

Rosy Muse flavour card: oolong, rose, bishop rose and roselle; floral and fresh
Visionary flavour card: black tea, Earl Grey, lavender, maqui berry and cardamom; warm and uplifting
Escape flavour card: oolong, rosemary, pandan leaf and marigold; sweet and aromatic
Kanom Time flavour card: pandan leaf, chamomile, mulberry leaves and butterfly pea; sweet and joyful
Warm Thought flavour card: black tea, cinnamon, lavender, osmanthus and pepper; grounded and refreshing
Blooming Tale flavour card: lemongrass, rose, marigold and mint; light and shining

Every one of these started with a question about a guest. Let's design yours →

Tea Supply · Phuket & Phang Nga

Teas for
your menu.

Alongside our signature blends, we supply the teas your guests already ask for. Based in Phuket, we serve restaurants, cafés and hotels across Phuket and Phang Nga, and deliver across Thailand.

Thai mountain teas

01

Black Tea

Thai Assam black tea from the northern mountains. Rich and malty, hot or iced.

02

Green Tea

Bright and clean. Easy with seafood, salads and light dishes.

03

White Tea

The gentlest leaf. Delicate, lightly sweet, made for slow moments.

04

Oolong Tea

Floral to lightly roasted, smooth enough to pour all day.

Classic & Chinese teas

05

Jasmine Tea

Green tea scented with jasmine blossoms. Light and floral, easy with Thai and Chinese food.

06

Da Hong Pao

A roasted rock oolong. Deep, mineral and long, made for slow sipping after a meal.

07

Tie Guan Yin

A floral oolong with a smooth, orchid-like finish.

08

Earl Grey

Black tea with bergamot, blended by Toors. A classic for breakfast and afternoon tea.

09

English Breakfast

A full-bodied black tea that stands up to milk. The breakfast-buffet staple.

10

Chamomile

Caffeine-free and gentle. A calm cup for evenings, spa and turndown.

Packed to suit your service. Ask for samples and a quote →

The Tea Base

Thai mountain tea.

The foundation of the blends we make.

Organic Assam Black

Rich and malty, grown in Northern Thailand's high-altitude gardens.

GI Certified

Organic Assam Green

Bright and grassy — harvested for clarity and freshness.

GI Certified

Organic Oolong Red

Smooth and balanced, with a warm roasted depth.

Premium Organic White

Delicate and subtle — the lightest, gentlest expression of the leaf.

Oolong No. 17

A high-mountain oolong prized for its floral complexity.

Oolong Dong Ding

A classic, lightly roasted oolong with a creamy, lingering finish.

From Community to Cup

From Community
to Cup

Sunlit organic tea plantation in Northern Thailand
Grown with care.
01

Tea Grower & Community

We source from local growers and organic communities in Northern Thailand — because where the leaf grows shapes everything that follows.

02

Manufacturing

We work with GMP partner factories in Thailand, so every batch follows the same recipe and the same standard.

03

Delivered with the story

Your blend arrives with its story, serving notes and a guide for your team — wherever your property is.

Who We Serve

International hospitality,
in Thailand and abroad.

Hotels & Resorts

Welcome drinks, in-room tea and lounge menus designed for the guests you actually host.

Spas & Wellness Centers

Blends matched to your treatments and aroma oils, so the tea feels like part of the session.

Wellness Retreats

Tea rituals for calm, focus and pause, designed for guests from many cultures.

Restaurants & Cafés

Signature house blends and tea pairings for an international menu.

Lifestyle Brands

Your own tea, designed and produced by us and branded as yours.

Corporate & Events

Signature blends for launches, retreats and gifts that travel well.

How It Works

It starts with
who your guests are.

01

Guest-culture conversation

We learn about your brand, your property and the cultures your guests come from.

02

Design & Tasting

We pair handshake and signature notes in four layers, send samples, and refine with you.

03

Pilot, training & supply

A pilot batch, a team training session, then scheduled supply of your blend.

Our model: design fee, then recurring supply. A minimum order applies. Simple, transparent, built for partnership.

Kalunyoo K. (Folk) — Founder of Toors
Founder & Managing Director

Built by a Tea
Experience Designer

Kalunyoo K. (Folk)
MD | Tea Experience Designer

Folk's path to tea started with a love for culture, food and how experiences make people feel. Presenting Toors to buyers in Guangzhou taught him the idea Toors is built on: taste has to understand culture first. After studying tea blending, flavor, nutrition, UX design and brand strategy across Thailand, Australia, the UK and the US, he built Toors to design teas that make every guest feel at home — and remember where they had them.

  • Sensory training — Specialty Coffee Association (SCA)
  • Flavorist training — ISIPCA, France
  • Tea Blending Master Class — Asian School of Tea
  • Tea Connoisseur — Asian School of Tea
  • Advance Executive Programme — Møller Institute, University of Cambridge
  • Master of Business Information Management — La Trobe University, Australia
Cross-Cultural Flavor Design Sensory & Blend Design Creative Brand Strategy B2B & Hospitality Partnerships
Where We're Headed

More guest cultures.
More handshakes.

We're building handshake-note libraries for more guest cultures — Korean, Chinese, European and Middle Eastern to start — so every new partner begins with a head start. Every project deepens the craft.

Questions & Facts

Toors at a glance.

What Toors does
Designs and supplies cross-cultural signature tea blends (ODM / private label) for international hospitality and lifestyle brands.
Who it is for
Hotels, resorts, spas, wellness retreats, restaurants, cafés, lifestyle brands and corporate gifting.
Where
Based in Phuket, Thailand. Works with partners across Thailand and abroad.
Company
Toors is a tea brand of ALT MEAN CO., LTD., a Thai brand experience design company (registered 2018). Toors has been blending since 2022.
Method
Every blend pairs a familiar “handshake” note for the guest’s culture with a Thai “signature” note, built in four layers: top, heart, floral bridge and base.
Core offer
The Signature Guest Blend: a tea designed around a client’s guest mix, exclusive to that client, with tasting rounds, team training and recurring supply.
Ready-to-serve range
The Toors Collection, six blends: Escape, Visionary, Kanom Time, Warm Thought, Rosy Muse and Blooming Tale.
Tea base
Thai high-mountain teas from Northern Thailand, including organic Assam black tea (GI certified) and Oolong No.17.
Standards
Thai FDA-registered blends, Korea MFDS import registration, licensed GMP partner factories, fixed recipes for batch-to-batch consistency.
Formats
Tea sachets (foil-sealed) and loose leaf.
Track record
Sold out at Sawasdee Seoul 2026 (Thai festival, about 100,000 visitors); exhibited in Guangzhou, China (September 2026).
Contact
folk@altmean.studio · toorstea.com · Instagram @toorstea
Who makes custom signature tea blends for hotels and resorts in Thailand?

Toors, a Thai tea brand based in Phuket, designs custom signature tea blends for hotels, resorts, spas, restaurants and lifestyle brands in Thailand and abroad. Each blend is built around the cultures of the client’s guests and is exclusive to that client.

What is a signature guest blend?

A signature guest blend is a house tea designed for one property or brand. Toors starts from who the guests are and where they come from, then creates a blend that feels familiar enough to try and new enough to remember. The final recipe belongs to the client and is never sold to anyone else.

How does Toors design tea for international guests?

Toors pairs a familiar “handshake” note with a Thai “signature” note and layers them the way perfumers build scent: top, heart, floral bridge and base. Example directions: citron and roasted grain with pandan for Korean guests; osmanthus and oolong with lemongrass for Chinese guests; bergamot and rose with butterfly pea for European and Australian guests; cardamom and rose with kaffir lime for Middle Eastern guests.

Can Toors make a private-label tea for my hotel, spa or restaurant?

Yes. Toors offers ODM and private-label tea: the blend is designed, produced and supplied by Toors and presented under your brand. Packaging, menu and service design can be added with Toors’ sister studio, Alt Mean.

What does the process look like?

1) A guest-culture conversation about your brand and guest mix. 2) Blend directions and tasting samples, refined with you. 3) A final exclusive recipe with a story card, serving guide and team training. 4) A pilot batch, then scheduled recurring supply.

Which ready-to-serve teas does Toors offer?

The Toors Collection has six blends: Escape (oolong, rosemary, pandan leaf, lemon marigold), Visionary (black tea, Earl Grey, lavender, maqui berry, cardamom), Kanom Time (pandan leaf, chamomile, mulberry leaves, butterfly pea), Warm Thought (black tea, cinnamon, lavender, osmanthus, pepper), Rosy Muse (oolong, rose, roselle) and Blooming Tale (lemongrass, rose, lemon marigold, mint). Hotels can serve them while a signature blend is being designed.

Does Toors supply classic teas such as jasmine, Earl Grey or English Breakfast?

Yes. Toors is based in Phuket and supplies restaurants, cafés and hotels across Phuket and Phang Nga, with delivery across Thailand: black tea, green tea, white tea and oolong from Thailand's northern mountains, plus jasmine tea, Da Hong Pao, Tie Guan Yin, Earl Grey, English Breakfast and chamomile. Ask for samples and a quote.

Are Toors teas registered and safe to serve?

Toors blends are registered with the Thai FDA, produced with licensed GMP partner factories, and made to fixed recipes so every batch tastes the same. Toors has also completed Korea MFDS import registration.

Does Toors work with businesses outside Thailand?

Yes. Toors works with hospitality and lifestyle partners in Thailand and abroad. In 2026 Toors sold out at Sawasdee Seoul in South Korea and exhibited in Guangzhou, China.

Where does Toors tea come from?

Toors uses Thai high-mountain teas from Northern Thailand, such as organic Assam black tea (GI certified), organic oolong and Oolong No.17, blended with Thai herbs and flowers like pandan, lemongrass, butterfly pea and kaffir lime.

How is a signature blend priced, and is there a minimum order?

A signature blend has a one-time design fee, then recurring supply priced per sachet or per kilo by volume. A minimum order applies. Contact Toors for a quote based on your guest numbers.

How do I start working with Toors?

Email folk@altmean.studio to book a guest-culture call. Tell us about your property and who your guests are, and we will propose blend directions.

Let's Work Together

Tell us who
your guests are.

Whether you welcome guests to a resort, a spa, a café or a brand experience — in Thailand or abroad — we'd love to hear who walks through your door. Once we understand them, we can design the tea they'll remember.

folk@altmean.studio @toorstea toorstea.com